Project of territorial marketing for secondary school.
yes is a brand created for souvenirs designed by the students of the
Liceo Classico Mazzatinti, born during the workshop "The work of art - design as a tool for territorial marketing" in collaboration with Maria Venturi e Roberto Pezzopane teachers.
The purpose of the activities was to increase student's fantasy
to create a new vision of Gubbio's icons;
and to demonstrate how creativity, at the service of promotion of the territory,
become a job opportunity.
The results are fresh graphics to refresh classic supports
(t-shirts, shoppers, brooches, postcards, etc ...)
that can show to the tourist a different Gubbio.