yes - young eugubino studio
Project of design for territorial marketing.
yes is a brand created for souvenirs designed by the students of the
Liceo Classico Mazzatinti, born during the workshop "The work of art - design as a tool for territorial marketing" in collaboration with Maria Venturi e Roberto Pezzopane teachers.
The purpose of the activities was to increase student's fantasy
to create a new vision of Gubbio's icons;
and to demonstrate how creativity, at the service of promotion of the territory,
become a job opportunity.
In fact italian cities with a tourist vocation like Gubbio
have to develop territorial marketing strategies,
through the creation of products, services and new scenarios.
The students worked like in a real professional studio to create a different view
of the classic icons of the city of Gubbio, going beyond the stereotypical visions.
The results are fresh graphics to refresh classic supports
(t-shirts, shoppers, brooches, postcards, etc ...)
that can show to the tourist a different Gubbio.