Project of territorial marketing for secondary school.

yes is a brand created for souvenirs designed by the students of the 

Liceo Classico Mazzatinti, born during the workshop "The work of art - design as a tool for territorial marketing" in collaboration with Maria Venturi e Roberto Pezzopane teachers.


 The purpose of the activities was to increase student's fantasy

to create a new vision of Gubbio's icons;

and to demonstrate how creativity, at the service of promotion of the territory,

become a job opportunity.

The results are fresh graphics to refresh classic supports

(t-shirts, shoppers, brooches, postcards, etc ...)

that can show to the tourist a different Gubbio.